by Maximus Beunk | Nov 24, 2017 | articles
← Previous article Radically Reassessing The Value Of Offerings Business contexts and customer needs are constantly changing. In order stay competitive and successful, it is a must for companies to become customer and service oriented. Still, companies face...
by Maximus Beunk | Nov 24, 2017 | articles
← Previous article Next article → Value In The Experience: The Next Source For Compelling Value Propositions Customer value is seen as the major source of competitive advantage. Organisations constantly explore to create an enhanced understanding of the...
by Maximus Beunk | Oct 25, 2017 | articles
Next article → The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations It is crucially important for organisations to understand their customers in order to form strong value propositions. These value propositions can...
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